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What Is Pay Per Click (PPC) Advertising and Why Your Business Needs It


What Is Pay Per Click (PPC)?

Pay Per Click (PPC) is an online advertising model that allows businesses to pay for each click on their ads. The advertiser only pays when someone clicks on the ad, and not for impressions or views.
The most common type of PPC campaign is Google AdWords, which allows you to create text-based ads that appear on Google search results pages and in other places across the web like YouTube videos. You can also use Facebook Ads or Twitter Promoted Tweets if you want to target specific users based on their social media activity or location rather than just what they’re searching for at any given moment.


Why Your Business Needs PPC

PPC is a great way to reach a larger audience and generate more leads. You can control your budget, so you don’t have to worry about spending too much money on ads that don’t get clicked on. PPC is also useful because it allows you to target specific audiences based on their needs and interests.

The Benefits of PPC

Pay Per Click (PPC) is an online advertising model that allows you to pay for each click on your advertisement. PPC ads can be found across the web, including in search engines, social media sites and even on apps. This type of marketing has many benefits for businesses:

      • Increase website traffic – With PPC, you can reach a large number of potential customers by targeting them with specific keywords related to your business or product. This will increase the amount of traffic coming from search engines like Google or Bing. As these types of searches are usually done when someone is looking for something specific (like “how much does it cost?”), this type of advertising will help bring more qualified leads into your sales funnel who are ready to buy from you!

      • Improve brand visibility – PPC campaigns allow companies to extend their reach beyond traditional methods such as TV commercials and print ads by reaching out directly through digital channels such as social media platforms like Facebook where millions upon millions people spend time every day interacting with friends & family members while also browsing news stories posted by other people within their network groups.”

    How to Get Started with PPC

    Now that you know what PPC is, why it’s important and the benefits of using it, let’s get started! If your business has never done PPC before, the first thing to do is set a budget for yourself. Once that’s done and you have an idea of how much money you want to spend on PPC ads each month/year/etc., then we can move on to choosing keywords and creating compelling ads.

    Tips for Running a Successful PPC Campaign

        1. Optimize your campaigns
        2. Track and measure results
        3. Test different strategies

      Common Mistakes to Avoid

          • Not setting a budget.

          • Not using negative keywords.

          • Not tracking conversions.

        Best Practices for PPC

            • Choose the right platform. There are several different types of PPC platforms, but you should always start with Google AdWords. This is because it’s the most popular and has the most users–meaning that there will be more people searching for your products or services than on other platforms.

            • Use relevant keywords. When choosing which words to target in your ads, make sure they’re relevant to what you’re selling (for example: “buy shoes” vs “buy running shoes”). You also want to make sure that these keywords aren’t too broad or too narrow; if they’re too broad (like “shoes”), then there won’t be enough competition for them; if they’re too narrow (like “yellow high heels”), then there might not be enough traffic coming through for those searches either!

            • Create compelling ads with clear calls-to-action (CTAs). Your ad copy should include a strong call-to-action so people know exactly what action they need take when viewing your ad–and remember: keep it short and sweet!

          Analyzing Your PPC Results

          Now that you know what PPC is and why it’s so important, let’s take a look at how you can analyze the results of your campaign.

              • Click-through rate (CTR): The ratio of clicks on an ad to views or impressions of that ad. A good CTR is 1% or higher, but it depends on your industry and audience demographics.

              • Conversion rate: The percentage of visitors who convert into customers or leads after clicking on your ads.

              • Budget: This is how much money you’re willing to spend each month on PPC campaigns–and if you don’t have one yet, now’s the time!


            The benefits of PPC are numerous and can be quite lucrative for your business. It’s important to track your results, though, so that you can see what works and what doesn’t. If you’re just starting out with PPC, we recommend keeping things simple by testing one ad at a time in order to get a feel for how the platform works. Once you have an idea of what works best for your company, then it’s time to ramp up!
            PPC is an excellent way to grow traffic quickly without having to spend large sums of money on advertising upfront (as long as you keep track). By using keywords related directly or indirectly with what people search for online when looking for products or services like yours, there is no limit on how much exposure can be gained through this form of marketing.

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